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Switch - How to Change Things When Change Is Hard


This book teaches how make a change by using the metaphor of a rider, an elephant and a path, and argues that all successful changes share a common pattern. The rider is the rational mind, elephant is the emotional mind and path is the environment. For any change to occur, one must have a good reason, a good motivation, and a good environment. We shall direct the rider, motivate the elephant and shape the path. The book contains lot of excellent advises about how to bring about change in one's life, in workplaces and so on, along with providing countless real-world examples along with their references. Presented with a series of compelling insights and self-help, read it for both psychological and inspirational narrative.

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