The book focuses on helping marketers develop winning brand strategies. It offers 24 mantras/principles to help launch, grow and further strengthen brands to their full potential. The authors broad experience as a marketing professional helps formulate mantras that are appreciated by both customers as well as marketers. It covers all elements of marketing including segmentation, positioning, advertising, promotion, sales distribution, product portfolio design, pricing, and customer service. The book provides real life examples of brands for the development of a successful brand strategy.
