Alyque Padamsee has spent his lifetime in two professions, theater and advertising. Considered as the godfather of Indian advertising and patriarch of English theater in India, Padamsee gives the readers a peek into the creativity involved in both the fields, the problems he faced and the way he emerged on top of most of these. This book describes the life of a person who brought energy, enthusiasm and commitment to everything he was involved with and seemed to inspire the many people he came in contact with: clients, employees, actors, the media, and friends. It contains numerous anecdotes set in 60's-80's of some of India's most successful advertisements and theater productions. An interesting and insightful autobiographical reminiscences of a theater and advertising personality.
