In Drop the Pink Elephant, Bill McFarlan reveals how to avoid the deadly trap of allowing poor communication skills to obscure your meaning and reduce your effectiveness. Drop the Pink Elephant is filled with helpful, simple and practical advice on how to make your words count for more. Put these straightforward lessons into practice and you will notice immediately how much more effectively you are able to communicate with others. Sharpen your conversation by first spotting, then dropping the pink elephant getting rid of the Jargon, learning to speak in pictures, recognising when you should apologise or thank, People captivating an audience.
