Because of the ongoing drop in the cost of digital age services to almost zero, the internet is the priceless free economy. For the business person and others wishing to profit from free, the trick is to figure out how to sell services or products related to the free one. The New York Times bestselling author Chris Anderson uses Google as an example of how free functions in this new economy. Google provides free internet searches and makes money off the targeted ads and premium products. He lays out the pros and cons of Free, including piracy, and how it can be both a positive and a negative force in business. A business classic for getting an insight on the sales strategy and free business model.
