This book is designed for those with an inspired idea who wish to translate it into a successful new business or incorporate it within an existing company. Any investor or those in an existing business with the responsibility for approving new initiatives will invariably insist upon seeing a business plan before they approve any investment. The business plan also provides the blueprint for successfully creating and running the new venture. This book describes a business planning process that will support the preparation of a compelling business plan and the creation and development of a successful business. It also provides an essential guide to business analysis and planning techniques that will be invaluable for any manager looking to improve the quality of their business planning. To get any new business idea off the ground you must have a plan and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. In addition to containing everything you need to know to prepare and write a convincing and sound business plan and then put it into practice, the Guide to Business Planning will be invaluable to anyone involved in any form of strategic analysis or business planning.
