Robert Mayer who is a lawyer by profession conducts negotiation and mediation seminars and workshops in many places of world. This book contains some really manipulative and tactical tricks by him for winning an argument. Anybody can learn from these tricks and methods since they are very much approachable and practical. They range from recommendations to stay calm to suggestions on shaping one's message according to context. All of them are useful and presented in clear principles and vivid illustrations. In today's tough and competitive world arguments have become tougher leading to disagreements. Mayer tries to go with the gentle way rather than confronting the opposition in arguments. An informative well written book from which all can learn to win the calm way.
