David Ogilvy is the founder of Ogilvy & Mather, one of the top ten advertising agencies in the world. His book talks about everything that is needed to know about the classical art of making smart ads, that make a strong and memorable point. It gives a grounding in the history and development of the advertising world, and contains information to allow a novice to design and write a creditable ad. The book includes a series of short profiles of different advertising pioneers. It is meant for anyone interested in advertising, marketing, or public relations.
