Edward de Bona, a business consultant and originator of the term lateral thinking, in this book, talks about creativity in thinking up new ideas and concepts. He tackles creative thought as a skill that can be taught, a systematic process of leaving behind old, repetitive and traditional methods and finding alternative new ones. This book includes numerous exercises, practical and actionable advice and ideas for cultivating creative thinking. These techniques of lateral thinking provide a novel framework to look at things and recognize the value in these concepts in corporates, education and almost all other fields. In an informal and discursive style, de Bona covers the theory behind each technique and concept. An insightful and exciting reference book for all those who see value in new ideas and creativity.
