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Sony: The Private Life


Written by John Nathan, Sony is a telling of how one of the world's most well-reputed electronics corporation came into existence. The book gives us an insight into the external success, as well as their inside story on how they worked to reach the top. How did they accomplish triumphs and how they faced failures? We learn about their strategies, techniques, marketing plans and various other aspects of their success. The book also breaks the misunderstandings of the company; the corporate drama that inevitably tags along. This story of leadership, entrepreneurship, willpower, dedication and loyalty is filled with inspiration for aspiring entrepreneurs.

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