Rolf Dobelli is a world-class thinker and entrepreneur. He enumerates 99 cognitive biases, simple errors, all of us make in our everyday thinking in the short chapters of The Art of Thinking Clearly. These cover the major hiccups in our thinking process. In this book, the author gives several tips for leading a more rational, less error-prone life. Entrepreneurs, like anyone, are prone to making bad decisions because of their cognitive biases. The book will teach you how to discard irrationality and replace it with clear thinking. A simple and always surprising book that brings a fresh perspective of human actions, psychology and reasoning.
It do becomes difficult to understand the perspective behind action or decision making capability of we as an individuals. This book has a charm to patiently indulge and let the reader understand the rationality of thinking process.
