Entrepreneurship is a challenging task that involves risk and patience. To tide over these uncertainties, the 'lean strategy' has been formulated. This book brushes over the ideas postulated in the strategy with rigor but ease. Be it a firm endowed with abundant physical capital or one which has immense human capital to utilize, all kinds of businesses can gain from this strategy. The popular method of "validated learning", measurement of customer satisfaction, efficient product development and many such contentious topics are dealt with in this book. The goal of every startup is to be innovative and proficient and that is exactly what this piece of work help with. In a budding start up environment like that prevailing in India, this book finds a wider readership.