The Pulitzer prize winning journalist Charles Duhigg takes the reader through the scientific process of habit creation. The author tells us about how habits influence a lot of the decisions we make. Habits even dictate which brand we prefer and why. Major corporations around the world take advantage of the habits of their customers to market their products. The author goes on to say the key to doing things you want to, like exercising, losing weight, etc., lies in harnessing the power of habits. With this power we can transform our business or our lives.
