In this book, Malcolm Gladwell discusses how trends spread or reach their 'Tipping Point'. It is that particular magic moment when an idea, trend or social behavior spreads like fire. Gladwell identifies three Laws in his theory, namely the law of the few, the stickiness factor and the power of context. His theories range from the art of making a message memorable to having maximum people around, maintaining a meaningful relationship with each of them. This book contains many simple social theories combined with specific examples from our current world. Read it for an interesting book about how fads, social movements, and learning occur in business marketing and management.