Jason Miller, a music industry guy, switched to content marketing and is currently heading the global content and social initiatives for LinkedIn marketing solutions. With this book, he talks about his experience and shares the tactics and strategies of content marketing and social media, vital for any enterprise or a startup. It is the responsibility of the marketer to increase brand value & awareness, build trust and credibility, and ultimately help revenue generation. The ideas discussed in the book has come from a lot of research, experiments, and inputs from marketing experts. The book focusses on quality content, emphasizing on how important it is to be a good content creator and social media marketer both.
